Engagement Rate (ER) serves as a vital metric for assessing the level of engagement within an influencer's audience. A lower engagement rate suggests a lack of resonance with the content, potentially indicating the presence of inactive or bot subscribers. Utilize our Engagement Calculator for Instagram to analyze specific profiles, conducting a free subscriber check to identify any presence of fake followers.
Free YouTube Engagement Rate Calculator
Calculate the Engagement Rate for any YouTube account with our free ER calculator. Get a complete YouTube report with audience insights by
creating a free Heepsy account.
Example
Engagement Rate
4.7%
Subscribers
4.3M
Likes/video
102K
Comments/video
8K
Frequently asked questions
Engagement on YouTube encompasses any interaction initiated by a user with the content of the account, including likes, comments, and views. At Heepsy, our free YouTube engagement calculator provides a clear and efficient measure of engagement. For each of the last videos on YouTube, we calculate ER as Likes / Subscribers * 100% and take the median result. This ensures that videos with exceptionally high engagement do not distort the engagement rate.
The typical Engagement Rate (ER) on YouTube varies depending on the number of influencers associated with an YouTube account and has changed in recent years. As of 2024, the overall average YouTube engagement rate stands at 1.8%.
While having a high engagement rate is certainly good, you should be wary of accounts that have an average engagement rate that is too high. Typically, accounts with an ER of 25% or higher are suspicious of having increased it artificially. Their audience may include fake or bot accounts that automate the likes or comments that they receive.
